We reached out to the Spokane International Film Festival to help with their upcoming festival and branding. Together we developed a set of five bumper advertisements that would play before each of the films in the festival. The concept was part promotion, part film experiment.
The idea was based on a classic test in film-making called the Kuleshov effect. This was a phenomenon discovered in the early 1900s by Lev Kuleshov by which viewers derive more meaning from the interaction of two sequential shots than from a single shot alone. The viewer would identify different emotions in the protaganist based on what other images accompanied the footage. You can read more about that here.
In the bumper we recorded one performance from an actress and paired it with differing clips and music. Each final ten-second film was be edited to mimic five genres - action, thriller, comedy, romance, and sci-fi, and to see if one performance was universal enough to embody all five.